Toyota of Muncie

Imagine cruising down the highway in your new Toyota model and passing by a billboard. Except this is no ordinary billboard. Instead of trying to sell you a Big Mac or ice-cold Coors Light, the larger than life sign displays none other than your best friend's face or the Facebook status you posted ten minutes ago. Sounds crazy right? In real life, absolutely. But as a marketing strategy to promote the still unreleased Toyota FT-86 II concept, that scenario might just be perfect. Let Toyota of Muncie explain.

Toyota is known for the hybrid technology it employs in vehicles targeted at the average urbanite or the family of four wanting lower fuel-consumption. But this year the automaker will place a petrol-electric hybrid power system in the body of a race car. The automaker's goal? Toyota hopes to become the first 24 hours of Le Mans team to win using a hybrid-powered vehicle.

Off-road lovers gear up and get ready. Toyota just released the Toyota Tacoma T/X Baja Edition. The Baja made its debut at the State Fair of Texas in Dallas, a geographically ideal launch pad considering that Tacoma production recently relocated to San Antonio.

As automakers race to put out more energy-efficient vehicles, Toyota pushes hard to the lead with a plan to release no less than ten new hybrids by 2015. One source of power behind that push is the release of the Toyota Prius Plug-In Hybrid Electric Vehicle (PHEV), this month. Since the original Prius entered the scene back in 1997, Toyota has sold over 3-million HSD-powered vehicles across the world. This means...