Toyota of Muncie

Imagine cruising down the highway in your new Toyota model and passing by a billboard. Except this is no ordinary billboard. Instead of trying to sell you a Big Mac or ice-cold Coors Light, the larger than life sign displays none other than your best friend's face or the Facebook status you posted ten minutes ago. Sounds crazy right? In real life, absolutely. But as a marketing strategy to promote the still unreleased Toyota FT-86 II concept, that scenario might just be perfect. Let Toyota of Muncie explain.