Toyota of Muncie

Often times, the term "affordable car" elicits endless images of econo-boxes and frumpy four-doors. In the case of Toyota, however, a cut in price doesn't have to come with a cut in style. Take for example, the new Prius c. The latest member of the Toyota Prius family, the Prius c ("c" for "city") is marketed directly towards the young, the hip and the urban.

Toyota basked in the glow of the spotlight at this year's Detroit auto show, there's no doubt about that. But amidst shining models like the NS4 plug-in hybrid concept and new Toyota Prius C, there was one concept that sat quietly in the shadow: the Toyota FCV-R.

Every time you catch yourself thinking Toyota can't take its pioneering Prius family any further, Toyota of Muncie encourages you to stop that thought. The truth is that it can. It has. And it will continue to do so. Most recently, the automaker revealed a Prius that's capable of carrying quite a large load. No, it isn't a van or truck. It's just a simple, standard Toyota Prius hatchback...with a four-person sleeping appendage mounted on the top of it.

Of all the things to be best at, Toyota of Muncie is glad to see Toyota soar to the top for safety. When an automaker puts time and hard work into creating the ultimate passenger protection, you know it truly cares about the lives of consumers. That's why we'd like to share with you some exciting, end-of-the-year updates. Toyota has won the Insurance Institute for Highway Safety "Top Safety Pick" for fifteen of its new Toyota models!

Toyota fans in the Muncie area do a good job of keeping up with new Toyota models and vehicle specs. However, Toyota of Muncie would like to bring to light some of the activity that may not be on your radar. As part of its "Making Life Easier for YOUth" initiative, Toyota Financial Services (TFS) has given an extra special holiday gift to The Boys & Girls Club of America.

It's one thing for a vehicle to break into the spotlight immediately upon release. It's quite another for the model to maintain that glow throughout several years of wear and tear. According to a recent study done by Kelley Blue Book (KBB), Toyota shows some serious staying power. The automaker was given the honor of top brand for Kbb.com's "Best Resale Value Awards."

A company that can foster a sense of family within its daily operations achieves a certain mark of success. One that can do so within the context of 6,600 workers and a 500,000 annual vehicle output achieves something even greater. Such is the case with the high-functioning Toyota facility in Georgetown, Kentucky.

Imagine cruising down the highway in your new Toyota model and passing by a billboard. Except this is no ordinary billboard. Instead of trying to sell you a Big Mac or ice-cold Coors Light, the larger than life sign displays none other than your best friend's face or the Facebook status you posted ten minutes ago. Sounds crazy right? In real life, absolutely. But as a marketing strategy to promote the still unreleased Toyota FT-86 II concept, that scenario might just be perfect. Let Toyota of Muncie explain.

Toyota is known for the hybrid technology it employs in vehicles targeted at the average urbanite or the family of four wanting lower fuel-consumption. But this year the automaker will place a petrol-electric hybrid power system in the body of a race car. The automaker's goal? Toyota hopes to become the first 24 hours of Le Mans team to win using a hybrid-powered vehicle.

Off-road lovers gear up and get ready. Toyota just released the Toyota Tacoma T/X Baja Edition. The Baja made its debut at the State Fair of Texas in Dallas, a geographically ideal launch pad considering that Tacoma production recently relocated to San Antonio.