Toyota of Muncie

Often times, the term "affordable car" elicits endless images of econo-boxes and frumpy four-doors. In the case of Toyota, however, a cut in price doesn't have to come with a cut in style. Take for example, the new Prius c. The latest member of the Toyota Prius family, the Prius c ("c" for "city") is marketed directly towards the young, the hip and the urban.

Toyota basked in the glow of the spotlight at this year's Detroit auto show, there's no doubt about that. But amidst shining models like the NS4 plug-in hybrid concept and new Toyota Prius C, there was one concept that sat quietly in the shadow: the Toyota FCV-R.