Toyota of Muncie

A company that can foster a sense of family within its daily operations achieves a certain mark of success. One that can do so within the context of 6,600 workers and a 500,000 annual vehicle output achieves something even greater. Such is the case with the high-functioning Toyota facility in Georgetown, Kentucky.

Imagine cruising down the highway in your new Toyota model and passing by a billboard. Except this is no ordinary billboard. Instead of trying to sell you a Big Mac or ice-cold Coors Light, the larger than life sign displays none other than your best friend's face or the Facebook status you posted ten minutes ago. Sounds crazy right? In real life, absolutely. But as a marketing strategy to promote the still unreleased Toyota FT-86 II concept, that scenario might just be perfect. Let Toyota of Muncie explain.

Toyota is known for the hybrid technology it employs in vehicles targeted at the average urbanite or the family of four wanting lower fuel-consumption. But this year the automaker will place a petrol-electric hybrid power system in the body of a race car. The automaker's goal? Toyota hopes to become the first 24 hours of Le Mans team to win using a hybrid-powered vehicle.