Imagine cruising down the highway in your new Toyota model and passing by a billboard. Except this is no ordinary billboard. Instead of trying to sell you a Big Mac or ice-cold Coors Light, the larger than life sign displays none other than your best friend's face or the Facebook status you posted ten minutes ago. Sounds crazy right? In real life, absolutely. But as a marketing strategy to promote the still unreleased Toyota FT-86 II concept, that scenario might just be perfect. Let Toyota of Muncie explain.

In December, Toyota will give fans a chance to virtually test drive its new sports car through a racing game on Facebook. Dubbed Social Network Racer, the game pulls information from either you or your friends' profile and uses it to decorate the environment you race in. While the idea of virtual race track surrounded by your digital social life may seem a bit odd to some, the game is based off of the fact that people are generally engaged by customizable technology.

Game users are given a first-person view down the raceway as they drive, meaning no sneak-peeks of the Toyota FT-86 exterior. However, for those anxiously awaiting the model's release, Social Network Racer gives you a feel for its exhilarating drive without having to buy Grand Turismo 5. At the end of the virtual race, your score is calculated and ranked amongst players from across the world.

Now, no Facebook game can truly capture the thrill and excitement of sitting behind the wheel of a new Toyota sports car, Toyota of Muncie knows that. But with 800 million users, the mega-popular social network tool is a pretty great venue for grabbing the attention of Toyota fans worldwide. If you are interested in learning more about the game or any of the automaker's latest initiatives, feel free to contact Toyota of Muncie online. Also, while waiting for the FT-86 to be released, we invite you to stop by our location at 3311 N Nebo Muncie, IN 47304 to check out our other new Toyota models.